Dry, frizzy curls can lose their shape when cleansing strips away natural oils. Aveda Be Curly Advanced Shampoo gently cleanses while helping curls, coils and waves feel hydrated, defined and easier to manage.
This sulfate-free formula has a creamy, rich texture that removes build-up without stripping moisture. It contains 94% naturally derived ingredients, including Kokum Seed Butter, Sunflower Seed Oil and Hydrolyzed Pea Protein, to nourish and strengthen fragile hair.
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Fortifies curls: A plant-powered peptide blend with 17 essential amino acids helps improve elasticity and resilience.
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Controls frizz: Glycerin, Citric Acid and Babassuamidopropyl Betaine support smoother, more manageable hair with shine.
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Defines texture: Guar Hydroxypropyltrimonium Chloride and Tocopherol help leave curls softer and more defined.
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Fits your curl pattern: Suitable for curl, coil and wave types from 2A to 4C.
Use it as your cleansing step for fine, medium or thick hair textures. The moisturizing formula is made for anyone seeking softer, stronger-feeling curls without sacrificing definition. Made in the USA, it helps your natural texture look polished, touchably soft and ready for styling.
A sulfate-free moisturizing shampoo designed to cleanse, hydrate & define curls, coils & waves Delivers a creamy, rich texture that gently removes build-up without stripping natural oils or moisture Infuses 94% naturally derived ingredients including Kokum Seed Butter, Sunflower Seed Oil & Hydrolyzed Pea Protein to nourish & strengthen Utilizes a plant-powered peptide blend with 17 essential amino acids to fortify fragile curls & improve elasticity Supports frizz control & shine with Glycerin, Citric Acid & Babassuamidopropyl Betaine for smoother, more manageable hair Improves curl definition & resilience with Guar Hydroxypropyltrimonium Chloride & Tocopherol for long-lasting softness Suitable for curl, coil & wave types from 2A to 4C across fine, medium & thick hair textures Made in the USA
