Want strong definition without a stiff, dry finish? Aveda Pure Formance Firm Hold Gel creates sleek, structured styles with lasting control and enhanced shine.
Its lightweight, non-flaking formula contains glycerin, which attracts moisture to help prevent dryness. PVP and VP/VA copolymers strengthen the style’s structure, delivering firm hold and defined shape without stiffness.
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Shine and softness: Sunflower seed oil and tocopherol nourish strands while adding subtle luster.
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UV support: UVA filters help shield hair color and integrity during sun exposure.
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Botanical care: Scutellaria baicalensis root, licorice, and boswellia extracts soothe the scalp and strands while supporting hair health over time.
Apply the gel as you shape your hair into a sleek, structured style. It suits men and anyone seeking long-lasting hold, regardless of hair type or texture. Use it for controlled everyday grooming or polished looks that need definition and shine.
Enjoy firm shape, smooth control, and a non-flaking finish from application, with style designed to stay defined throughout the day.
Moisturizing hair gel that provides strong definition while enhancing shine & control Applies a lightweight, non-flaking gel texture infused with glycerin to attract moisture & prevent dryness for a smoother style throughout the day Strengthens structure using PVP & VP/VA copolymers that deliver firm hold & defined shape without stiffness Protects from UV exposure using UVA filters that help shield hair color & integrity under sun exposure Soothes scalp & strands with antioxidant-rich botanicals like Scutellaria baicalensis root, licorice & boswellia extracts to support hair health over time Enhances shine using sunflower seed oil & tocopherol that nourish strands while adding subtle luster & softness Ideal for men & anyone seeking long-lasting hold in sleek, structured styles regardless of hair type or texture Made in the USA
