{"product_id":"aveda-pure-formance-firm-hold-gel-150ml","title":"Aveda Pure Formance Firm Hold Gel 150ml","description":"\u003cdiv\u003e\n\u003cp\u003eWant strong definition without a stiff, dry finish? Aveda Pure Formance Firm Hold Gel creates sleek, structured styles with lasting control and enhanced shine.\u003c\/p\u003e \u003cp\u003eIts lightweight, non-flaking formula contains glycerin, which attracts moisture to help prevent dryness. PVP and VP\/VA copolymers strengthen the style’s structure, delivering firm hold and defined shape without stiffness.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eShine and softness:\u003c\/b\u003e Sunflower seed oil and tocopherol nourish strands while adding subtle luster.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eUV support:\u003c\/b\u003e UVA filters help shield hair color and integrity during sun exposure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBotanical care:\u003c\/b\u003e Scutellaria baicalensis root, licorice, and boswellia extracts soothe the scalp and strands while supporting hair health over time.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eApply the gel as you shape your hair into a sleek, structured style. It suits men and anyone seeking long-lasting hold, regardless of hair type or texture. Use it for controlled everyday grooming or polished looks that need definition and shine.\u003c\/p\u003e \u003cp\u003eEnjoy firm shape, smooth control, and a non-flaking finish from application, with style designed to stay defined throughout the day.\u003c\/p\u003e\n\u003cp\u003eMoisturizing hair gel that provides strong definition while enhancing shine \u0026amp; control Applies a lightweight, non-flaking gel texture infused with glycerin to attract moisture \u0026amp; prevent dryness for a smoother style throughout the day Strengthens structure using PVP \u0026amp; VP\/VA copolymers that deliver firm hold \u0026amp; defined shape without stiffness Protects from UV exposure using UVA filters that help shield hair color \u0026amp; integrity under sun exposure Soothes scalp \u0026amp; strands with antioxidant-rich botanicals like Scutellaria baicalensis root, licorice \u0026amp; boswellia extracts to support hair health over time Enhances shine using sunflower seed oil \u0026amp; tocopherol that nourish strands while adding subtle luster \u0026amp; softness Ideal for men \u0026amp; anyone seeking long-lasting hold in sleek, structured styles regardless of hair type or texture Made in the USA\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":67798826025282,"sku":"293766","price":6700.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/0163\/7286\/files\/216704_fragrancenet_FULL.jpg?v=1792336846","url":"https:\/\/www.naturemart.jp\/en\/products\/aveda-pure-formance-firm-hold-gel-150ml","provider":"Naturemart Australia","version":"1.0","type":"link"}